The ‘Shipping School’ video series pushed Endicia’s corporate image in a daring new direction, establishing a fun personality that audiences wanted to engage with. “Gym Class” was the final video to punctuate the series, and it did not disappoint. The audience: online sellers (e.g. Etsy and ebay). The goal: explain the benefits of using Endicia shipping software around the holiday season. The concept: a retro-style gym class and over-the-top physical comedy.